With
the rapid economic development of this society, advertising serves as a
catalyst for companies to make products sell well. However, people are
inevitable faced with such a dilemma that merchants are more likely to put more
money in advertising instead of trying to improve the products’ quality. There
is a question that where do consumers normally get to know the products and how
can they know about the quality of these goods?
The answer is by using the social media analytics method. As we all know that comments of a product play important role, some people are used to check the comments out before they decide whether they will buy something or not. These comments are exactly social media analytics. People write down their perspectives and how they feel after using this product, so that others could be able to see the comments which could be treated as a kind of communication. Then we can use the social media analytics to find out whether this product is as good as the advertisement shows. In this situation, with the help of social media analytic people are more rational to choose if they are going to buy the product.
The answer is by using the social media analytics method. As we all know that comments of a product play important role, some people are used to check the comments out before they decide whether they will buy something or not. These comments are exactly social media analytics. People write down their perspectives and how they feel after using this product, so that others could be able to see the comments which could be treated as a kind of communication. Then we can use the social media analytics to find out whether this product is as good as the advertisement shows. In this situation, with the help of social media analytic people are more rational to choose if they are going to buy the product.
So that we can decrease the influence of the advertisement, that is to say, people could be able to buy the goods with the best quality. Thus, the social media analytics method is very useful.
This is a very interesting topic. Do social media make people more rational? I am not sure about this question. In fact, nowadays, social media have a big influence in our daily life. But in some situation, I think they make us more absurd. We easily believe some information exploding on Internet, and the truth is not that we think. So I am not so agreed with your opinion.
回复删除Thank you for reply. Different people hold different opinions, i would prefer to read the comments below the product and consider whether it is worth to buy. You gotta use your own judgement so that you could be able to find the truth.
删除Very interesting blog! I will also read the comments before buying something online, but I just read those bad comments, because I think good comments may be fake, if bad comments just show some disadvantages that are not important, I will buy the product.
回复删除Yep, bro. I always do the same thing as you, but as a sward has two blades, if 80 percent people say"it is awesome", why do we have any reason to believe the other 20 percent people who say that the product is awful? LOL
删除In some areas I agree that social media can make people more rational. However, there are load of information people can receive everyday. People are hard to verify it is true or not. Thus, social media may be used to spread rumours and fake information.
回复删除I agree with your opinion that sometimes social media may be used to spread some bad news, but if we are aware of what we are gonna buy exactly, then i think we can get some useful messages from it.
删除I have to admit that the social media has influence my buying habits. And I find that though many people who are not participated in social media are also infected by their friends recommendations off-line. This is a kind of social network. We are advertised by our friends, but we are largely like to be influenced.
回复删除Thanks for reply,you say that we are largely like to be influenced, does that mean that we are born to be influnced or something else? I think it is a bravo opinion, and maybe i will think about that deeply. Thank you
删除Social media platforms are really useful tools for people to communicate with each other about the products. Also, there is a new kind of job comes out which is write good comments for online products. We all know Taobao has many fake goods and there is a phenomenon that someone has not used the real one but he leaves a comment just as he has, which will affect others in a wrong direction.
回复删除Thank you for reply, as you say that people may not use the real ones, and they leave asome negative comments, that make sense, but i think most people will get to know whether the goods are real or fake. So we gotta use our own judgement.
删除On the one hand, social media analysis makes people more rational because what you have said. On the other hand, because of the existence of the 'party of 50 cents', many fake opinions are post to deceive people and make then irrational.
回复删除Haha, i have read your blog about the party of 50cents. Quite impressive, and about what you said it have chance to happen, but as i aways say that people have their own judgement, so if we can use the social media analytics well then we can get some useful things from the internet.
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